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Image-based data collection device manufacturer Hand Held Products, Inc. (HHP) recently concluded its Harley-Davidson Free Ride contest for channel partners in the United States and Canada. The contest provided additional incentives for selling HHP's latest data collection devices outfitted with Adaptus Imaging Technology. Compared to laser-based bar code scanning, Adaptus provides extended read ranges, faster scan rates, and greater durability because it has no moving parts.

Running from January 1 through May 14, 2004, the contest was in addition to, and administered through HHP's Frequent Buyer Program. Points were awarded for products purchased directly through HHP or one of its Free Ride authorized distributors (ScanSource, Blue Star, and Nimax). Dolphin 9500 and 9550 mobile computers earned 250 points each, while handheld imagers (models 4600, 4800, 5600, and 5800) were worth 50 points apiece.

Every contestant that accumulated 10,000 points received $1,000 and became eligible to win one of the top three prizes. On June 25, HHP presented Bill Egert, President of SSE Technologies (Elmont, NY), a Harley-Davidson Fat Boy Motorcycle for his $109,000 first place performance. Barcoding, Inc. (Baltimore) came in a close second at $104,000 and collected $10,000 in prize money. Scan Technology, Inc. (Manchester, TN) finished with $73,000 in qualifying revenue to capture third place (worth $5,000). In total, HHP channel partners sold more than 2,000 qualifying units during the promotional period.

"Free Ride focused attention on one of our core building blocks, Adaptus Imaging Technology," said Bob Buckley, director of marketing at HHP. "Over the next several years, the industry will continue to see tangible end user benefits as new generations of Adaptus are launched."

Buckley emphasized that the promotion was also a vehicle for rewarding his partners for their collective contribution to HHP's success. "We wouldn't be in business without our partners' dedication to delivering value-added data collection and mobile solutions to their customers," said Buckley. "Overall, it was a great success, and we look forward to continuing these types of incentive programs."