Articles
Printronix Expands World's Best-Selling Line-Matrix Printing Platform With Introduction Of Competitively Priced Alternative To Serial-Matrix Printing For Chinese And Korean Markets
May 18, 2006
Printronix Inc. (NASDAQ:PTNX) , the leading integrated supply-chain printing solutions manufacturer, today extended its P7000 line-matrix printing platform with the launch of a 200 lines per minute (LPM) family of printers for China and Korea. Printronix designed the P7002H and P7202H to give supply-chain and back-office users a cost-effective alternative to serial-matrix printing.
"Our Leadership By Design brand and product strategy is again demonstrating leadership by giving customers in China and Korea an industrial- printing solution to compete against serial-matrix printers in mission- critical applications," said Andrew V. Scherz, director, continuous forms products, Printronix. "These new printer models offer the same core product attributes of our P7000 platform -- enhanced reliability, lower cost of operation and 20 percent higher-quality print -- resulting in increased consumable life, enhanced ease of use and investment protection."
Printronix introduced the P7000 platform in July 2005 to the Americas, the European Union, the Middle East and Africa. The company completed its planned roll out of the series to users in China, Hong Kong, India, Japan, Korea, Taiwan, Thailand and Vietnam in November 2005 with the introduction of the P7000H Series. This series prints at a higher resolution to accommodate the complexities and nuances of character shapes found in many Asian languages. The P7X02H models introduced today extend the range of the P7000H Series to include lower printing speeds.
By working with customers in China and Korea to assess their printing needs, Printronix discovered that many users were wasting money and consumables and experiencing business interruption by operating light-duty serial-matrix printers for printing jobs better suited for line-matrix printing. Printronix expanded its P7000H series to a lower speed to provide these users an entry-level line-matrix printer ideal for their printing needs.
The P7002H offers these attractive alternatives to serial-matrix printing:
- Competitive price point -- Offers unparalleled value
- Cost effective -- Consumables are 10 times less expensive
- Durable -- Higher up time and better suitability for mission-critical applications
- Full-featured -- Contains all of the robust features of the P7000 family, including hardware and software options
The P7X02H series is available in China and Korea from authorized Printronix distributors and resellers. For more information, contact the Printronix Asia-Pacific sales office at 65-65484116 or sxnsales@printronix.com.
About Printronix Inc.
Since 1974, Printronix Inc. (NASDAQ:PTNX) has created innovative printing solutions for the industrial marketplace and supply chain. The company is the worldwide market leader in enterprise solutions for line matrix printing and has earned an outstanding reputation for its high-performance thermal bar-code and fanfold laser printing solutions. Printronix also has become an established leader in pioneering technologies, including radio frequency identification (RFID) printing, bar-code compliance and networked printer management. Printronix is headquartered in Irvine, Calif. For company information, see www.printronix.com.
