ShortStop Convenience Store To Move Forward With Mocapay After A Successful 90-Day Trial With Mobile Payments
Mocapay, a leader in mobile gift, loyalty, and marketing, announced recently that ShortStop, a Conoco-Phillips branded convenience store, would expand their current mobile gift program to include Mocapay's mobile loyalty solution after a successful three-month mobile gift trial. ShortStop expects to launch their mobile loyalty program in the second quarter of this year in conjunction with Mocapay and Smart Transaction Systems.
ShortStop mobile gift account holders are able to transact at the point-of-sale, access their account balance and transaction history, find the nearest location, and reload their gift/convenience account, all from their mobile phone. Relative to their existing plastic gift card program, ShortStop reported mid-single digit consumer adoption rates of mobile gift, high single digit mobile transaction volumes, and low double-digit mobile gift load amounts.
By partnering with Mocapay, ShortStop has been able to broaden its market appeal of its gift card program towards its consumer segment in addition to its already successful business-to-business channel. Part of the program's success is attributed to the minimal operational impact of Mocapay. "We were impressed with the execution of Mocapay's implementation team. Mocapay's mobile gift transaction solution was seamlessly integrated with our existing plastic gift transaction process which made it very easy and simple for our employees to ensure a smooth customer experience at point-of-sale", said Tony Dageenakis, ShortStop co-owner.
To highlight the simplicity of the consumer experience, Mocapay and ShortStop collaborated on a video, which shows the end-to-end mobile ShortStop gift redemption process at point-of-sale.
Visit www.mocapay.com/media to view the video demonstrations.
"We are very encouraged with the success thus far of the mobile gift program and look forward to the new capabilities that Mocapay continues to offer. Our upcoming loyalty program will allow us to reward our best customers and we will be able to target one-to-one communication with them through Mocapay's opt-in mobile marketing services."
About Mocapay
Mocapay(www.mocapay.com) provides the only mobile commerce platform that supports integrated mobile payments, marketing and distribution at point-of-sale. Mocapay allows issuers of gift, loyalty, and private-label credit card programs a seamless and easy way to open a new channel of communication with their customers. Mocapay delivers unequaled direct marketing opportunities and customer loyalty to merchants while providing consumers with the unprecedented ability to transact simply and securely with their mobile device and receive real-time promotions from their favorite retailers.
About ShortStop
ShortStop is a four-location chain of convenience stores in Boulder, CO, and is a distributor of Conoco-Phillips gasoline. ShortStop has served the Boulder community for over 30 years.
About Smart Transaction Systems
Founded in 1998, Smart Transaction Systems(www.smart-transactions.com) provides card-based payment systems, customer loyalty and customer relationship management (CRM) programs to a wide variety of companies. Smart Transaction Systems provides gift card and loyalty programs to over 4,500 retail clients across the United States.
SOURCE: Mocapay, Inc.