Avery Dennison RFID And Mühlbauer AG License Agreement Facilitates Custom Inlay Manufacture By Label Converters

Avery Dennison RFID, a business unit of Avery Dennison Corporation and leading provider of UHF RFID inlays, announced that it has entered into an initially exclusive agreement to license it's patented strap attach technology to Mühlbauer AG for its TMA 15000 smart label strap attach equipment. Mühlbauer AG is the first company to be licensed the manufacturing process rights for this technology.

"Our converter partners have expressed great interest in manufacturing RFID inlays for unique applications that the Avery Dennison portfolio does not address," according to Bob Cornick, Vice President and General Manager of Avery Dennison's RFID division. "Releasing the technology at this time reinforces our commitment to enable both our converter channel and the industry."

The patented strap attach manufacturing process is an alternative to conventional direct chip attach technology and leverages Avery Dennison's core competence in roll-to-roll manufacturing and materials. The Avery Dennison process creates RFID inlays by placing pre-fabricated straps (a microchip and a connection element on a carrier sheet) on antennas. This allows converters to create RFID inlays without the high accuracy and clean room requirements needed for attaching the bare microchip directly to the antenna.

Find out more about strap attach and the Mühlbauer TMA 15000 at rfid.averydennison.com and at www.muehlbauer.de

About Avery Dennison RFID Avery Dennison RFID, a business unit of Avery Dennison Corp., is a premier designer, manufacturer and marketer of high-quality, low-cost RFID inlays for supply chain compliance, asset tracking, retail and item-level applications. Avery Dennison RFID offers the industry's broadest portfolio of EPC Gen 2 inlays, as well as innovative UHF inlay designs for new and emerging applications. The company also provides comprehensive applications consulting services to help customers understand how superior inlay design, production and testing can help assure successful real-world RFID deployments.

SOURCE: Avery Dennison RFID