Magazine Article
All (Digital) Signs Point To Growth
December 15, 2011
By Brian Albright, Business Solutions magazine.
Digital signage has an increasing presence in a number of key vertical markets, and VARs are discovering that it can be an attractive add-on to their existing data collection, point of sale, and other solutions. Any customer that relies on traditional signage presents a potential sales opportunity, especially as the technology drops in cost and becomes easier to deploy.
"Business users are looking for a cost-effective alternative to the maintenance of static signage," says Kevin Prewett,VP, Pro AV and digital signage at Ingram Micro U.S. "Digital signage provides that. It's an easy-to-maintain, customizable, reliable solution that fits their needs. Another important factor is that it is not bandwidth-intensive if the solution leverages the existing network."
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