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Dierberg's Gets A Fresh Perspective From Mobile And Wireless Systems
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•Case Study: Dierberg's Gets A Fresh Perspective From Mobile And Wireless Systems
Service, selection and customer convenience are why Dierberg's, an independent grocer in the St. Louis area, thrives against much larger competitors. Continued innovation has kept Dierberg's in business for more than 150 years and helped it earn the top customer satisfaction rating of grocery chains in the 20 largest U.S. markets. But the 21- store chain doesn't rely on its history to maintain its competitive edge. Instead, it readily embraces new technologies, and today trusts the latest mobile and wireless computing systems from Intermec Technologies and Cisco Systems to provide the platform for next-generation innovation.
Dierberg's uses its wireless LAN platform to allow customers to check e-mail and surf the Web, browse product and recipe information at self-service kiosks, and to beam content to 40-inch plasma screens that display promotions and advertisements. The in-store wireless network also runs traditional inventory and aisle management handheld computing applications while simultaneously supporting weigh scales and voice-over-IP (VoIP) telephones.
Click Here To Download:•Case Study: Dierberg's Gets A Fresh Perspective From Mobile And Wireless Systems
