White Paper
Krispy Kreme Attracts Fresh Customers With Route Automation
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•Case Study: Krispy Kreme Attracts Fresh Customers With Route Automation
In 1937 Vernon Carter Rudolph cut a hole in the kitchen wall of his shop in Winston- Salem, NC out to the street to streamline the process of getting his popular Krispy-Kreme doughnuts from kitchen to customer. Today demand for his doughnuts is as hot as ever.
Since then, the company has grown from a Southeastern icon to an international franchise with 361 stores in 41 states and six countries. Krispy Kreme also operates over 140 company stores that are independent of its franchise locations. In addition to serving walk-in customers, the company stores prepare and deliver doughnuts sold at other retail outlets.
Recent rapid expansion created a number of challenges. To make sure products are always fresh and available, Krispy-Kreme now relies on a route automation system to streamline deliveries from kitchen to customer. The system – custom software developed by Velocitor and award-winning 740 Color mobile computers and PW40 mobile printers from Intermec – saves time for route drivers and improves convenience at customer sites.
Click Here To Download:•Case Study: Krispy Kreme Attracts Fresh Customers With Route Automation
