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Longaberger Uses Smart Printers To Simplify Labeling
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•Case Study: Longaberger Uses Smart Printers To Simplify Labeling
Imagine going to work in a basket that's seven stories tall. That's what workers at The Longaberger Company's Ohio headquarters do everyday. The building is an exact replica of their Medium Market Basket—only 160 times larger. The design draws only a little more discussion than the loyalty basket collectors worldwide feel to the company itself.
Longaberger has built its reputation on individually handcrafted baskets since it was founded in 1973. Today it's a nearly $1 billion organization employing nearly 7,300 craftspeople and professional support staff with over 71,000 independent sales associates nationwide. Recently, they've diversified into several product lines.
Last year they began making furniture items, butcher-block tables and hardwood maple curios for basket collections. Ironically, Longaberger's commitment to customer care created an unexpected bottleneck within their packaging area.
Click Here To Download:•Case Study: Longaberger Uses Smart Printers To Simplify Labeling
