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White Paper: Price Checkers And Digital Signage Can Provide Data To Customers
By Missy Baxter, Contributing Writer, RetailCustomerExperience.com
With today's tight pocketbooks and hectic pace, retail customers value accurate, convenient pricing as a critical part of the shopping experience, and an enhanced experience overall. In addition, they appreciate other forms of electronic data communication. Two keys are electronic price verification systems and digital signage, according to the "10th Annual POS (Point-of-Sale) Benchmarking Survey: Successful Retailers Get Creative."
The survey, conducted in 2009 by LakeWest Group, a Cleveland-based retail and consumer management consulting firm, surveyed the top 100 retailers. The survey found that half of the top 100 retailers plan incremental increases in software, hardware, network and training budgets to implement technology designed to improve the customer experience, build brand loyalty and maximize profitability.
AML, founded in 1983, was selected by Business Solutions magazine as a 2009 Best Channel Vendor, in the Data Collection Hardware category and ranked highly for channel friendliness, service/support and adequate margins.
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