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White Paper: The Best $1,000 A Retailer Can Spend
The retail landscape has been changing for the past several years, and the recent economic downturn has only added to the challenges faced by retail executives.
Retailers spend a ton of money on advertising, and marketing in general, trying to get customers in the store. The challenge is to get them to buy while they are there. But there are ways of enhancing the customer's in-store experience, dramatically improving the probability of a purchase. In most cases, the in-store experience is best enhanced by stellar customer service, accomplished by placing smiling, well educated sales associates at the end of every aisle, ready to assist at the blink of an eye.
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