Blue Bamboo's Mobile Bluetooth P25-M Printer Achieves MFi Certification
Blue Bamboo, an innovative provider of electronic payment solutions, announced that its P25-M Printer achieves the MFi (Made for iPhone/iPad/iPod program*) certification. The OTA (Over The Air) testing validates Apple devices will pair to the Blue Bamboo mobile merchant print and swipe device(s) via Bluetooth connectivity.
Blue Bamboo's P25-M Printer supports the proven industry standard MK/SK and DUKPT Triple DES algorithms and has been compliant with Visa/MasterCard mobile payment security best practices for years.Security is foundational to enabling Blue Bamboo solution partners to provide end to end encryption and ensure sensitive cardholder data is never exposed through wireless data transmission. The security expertise incorporated in the P25-M Printerprevents cardholder data from being stolen through breaches when data travels from a credit card to a mobile device via Bluetooth and to a processing host over the Internet.
Leveraging Blue Bamboo's mobile payments expertise, the MFi approved P25-M Bluetooth solution supports the greatest number of device platforms in the industry. The P25-M securely connects via Bluetooth to iPhones and iPads, Android phones and tablets, Blackberry devices, as well as PCs, Macs, and Netbooks.
The competitive value proposition allows merchant service providers, to choose wireless mobile devices that work anywhere and anytime to build comprehensive mobile merchant payment solutions by coupling their unique PA-DSS applications and processing solutions with the P25-M. These solutions support small business owners' demand for innovative solutions and offer merchant bases extremely competitive card present rates and the consumer convenience of the expected receipt. A partial representation of such solutions can be found at this link: http://www.bluebamboo.com/news/list_05.asp .Justin Anderson, Chief Marketing Officer of Blue Bamboo commented, " Our solution providers support both physical and digital receipt formats, however for high value transactions and items commonly expensed for business, Blue Bamboo enables our partners the flexibility to better serve the larger payments community. Ask anyone if they want the payment receipt for that several hundred dollar plumber or HVAC service and they will say 'definitely'. Also, consider the business person getting out of the cab, yes, she wants and needs a receipt for that expense report." Mobile merchant transactions reflect meaningful services where transaction documentation is paramount.
Blue Bamboo has completed the certification program and OTA testing that enables Blue Bamboo to be leveraged as a "Contract Manufacturer (CM)." By using the approved "reference template" with MFi a partner can private label this solution to market. Blue Bamboo has now also been approved for a "One to Many' approach with Apple, which allows the approved iPhone application provider to buy a P25-M or P25 Printer for iPhone, iPad, and iPod, with a standard chip and a standard ID from Blue Bamboo. This program enables solution providers to use the Blue Bamboo branded P25-M or P25 Printer for iPhone, iPad, and iPod. Developing on the Blue Bamboo platform allows applications to reach the widest breadth of devices and operating systems while dynamically adapting to the multiple form factors and displays that flood the market.For those who have already built their own smart phone applications and support infrastructure, Blue Bamboo helps them integrate P25-M into their native application with Blue Bamboo's free SDK and TMS.
Blue Bamboo provides a suite of mobile payment solutions and tools to helpmerchant service providers and their merchants deliver the best mobile commerce solutions possible. Continued Mr. Anderson, "Our solution enables partners to tap into whole new mobile market segments while increasing their value and stickiness to existing merchant bases."
About Blue Bamboo
Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminal and peripherals industry. Blue Bamboo's robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI and EMV standards all in a secure, reliable and versatile design. Visit www.bluebamboo.com
SOURCE: Blue Bamboo