News | October 31, 2013

Lantronix And BIXOLON Partner To Deliver Mobile Printing Solution For Retail And Point-Of-Sale


Companies Integrate Award-Winning xPrintServer, iPads and POS Printers to Assist Top Global Beauty Retailer in Delivering Enhanced In-Store Customer Experience

Irvine, CA (Marketwired) - Lantronix, Inc. (NASDAQ: LTRX), a global provider of smart networking and communications solutions for machine-to-machine (M2M) applications, today announced a partnership with BIXOLON -- a leading manufacturer of receipt and Auto-ID printers -- to deliver iOS printing solutions for retail and point-of-sale (POS) customers. The bundled, customized solution comprises the Lantronix xPrintServer® Office Edition device, the BIXOLON SRP-F310 thermal POS printer, the iPad®, and a proprietary customer experience app.

The solution is currently being deployed in select U.S. locations by a leading global beauty supply retailer, known for their exceptional in-store customer experience. The beauty retailer's new customer experience kiosk allows retail customers to quickly and easily develop a skin care and beauty profile directly through a customized iPad application. Once the customer provides information about their skin tone, color, and beauty goals, the application prints out the customer's personal profile and recommended products wirelessly on the BIXOLON SRP-F310 POS printer via the Lantronix xPrintServer. Customers can then meet with in-store consultants for product usage tips and to purchase the personalized product recommendations.

"Our retail partners consistently emphasize the value of an outstanding in-store customer experience," said Alberto Hwang, President for BIXOLON America. "The new Lantronix-BIXOLON customer experience kiosk is a perfect example of how thought-leading retailers can differentiate a step further by incorporating a highly-personalized, self-service mobile printing solution right in their stores. Not only does this type of solution streamline the customer's experience, it reduces marketing costs, and affords in-store sales consultants the opportunity to optimize the time spent with individual customers."

The Lantronix-BIXOLON mobile POS printing solution for retailers is part of a growing trend. According to recent research from IHL Group, more than 28 percent of North America retailers will adopt mobile POS in some form by the end of 2013, with the North American mobile POS hardware and software sales are expected to surpass $2 billion. The worldwide mobile POS market is now $5.7 billion, representing the single fastest moving trend in retail since the Internet was added to the retail industry.

"Mobile printing can play significant role in enhancing the retail customer experience. With more and more North America retailers planning to adopt mobile POS solutions, we believe the retail industry represents one of the most interesting opportunities for mobile printing solutions, such as the xPrintServer," said Kurt Busch, Lantronix President and CEO. "We are thrilled to partner with BIXOLON on the new retail solution, and believe the combination of our technologies offers an excellent customer experience."

The BIXOLON SRP-F310 POS Printer
BIXOLON's SRP-F310 Liquid-Barrier™ front exit thermal receipt printer features an IPX2 certification and offers all-in-one-plus™ Interfaces including: on-board Ethernet, a USB port for a WLAN dongle, a USB 2.0 port and either Serial or Parallel options for your convenience (3 on board interfaces per printer). In addition, the SRP-F310 offers a built-in power supply, perfect for compact countertops and hectic cashier spaces and boasts print speeds of 270mm/second. The eco-friendly (Energy Star certified) printer provides extreme performance and flexibility to meet your every need.

The xPrintServer: Open it. Plug it in. Print!
Printing from your iPad or iPhone has never been easier! The xPrintServer family is an easy-to-use hardware solution that utilizes the iOS native print menu. With automatic printer discovery and no configuration, printing is hassle-free. Simply open the box, plug in power and Ethernet, and print -- from any iOS device running iOS version 4.2 or later, to virtually any USB or network-connected printer, whether wired or wireless.

Additional Links:

  • xPrintServer micro site -
  • xPrintServer - Office Edition launch video:
  • xPrintServer - Home Edition launch video:
  • Demo (installation) video:

How to Buy
The xPrintServer - Office Edition retails for US $199.95 MSRP, while the xPrintServer - Home Edition retails for US $99.95 MSRP. Both editions are also available from, as well as a variety of e-tailers including Amazon, Best Buy Online,, CDW,, Insight Enterprises,, MacMall,, NeutronUSA,,,, PCMall,, Provantage,, SoftwareForLess, and more. For more information about the xPrintServer, please contact us at

BIXOLON's point-of-sale receipt, label, and mobile printers' advanced technologies provide a wide array of innovative solutions for such industries as retail, hospitality, healthcare, banking, ticketing, post/parcel, and warehousing. BIXOLON's thermal, impact and inkjet printers' intuitive POS software offers extensive customization capabilities. A leader in the global mini printer market, BIXOLON was a specialty printing division of SAMSUNG in the 1990s, and was spun off in 2002.

About Lantronix
Lantronix, Inc. (NASDAQ: LTRX) is a global provider of smart networking and communications solutions for machine-to-machine (M2M) applications. Lantronix OEM Modules and Enterprise Solutions enable machines, devices and sensors to be securely accessed, managed, monitored and controlled. Easy to integrate and deploy, Lantronix solutions enable customers to capitalize on the convergence of mobility with M2M systems and to participate in the Internet of Things (IoT). Lantronix solutions have applications across many industries including, security, industrial and building automation, transportation, energy, retail, financial, government, consumer electronics, medical and information technology. Founded in 1989, Lantronix is headquartered in Irvine, California. For more information, visit or follow us at

© 2013 Lantronix and xPrintServer are registered trademarks of Lantronix, Inc. All other trademarks and trade names are the property of their respective holders. Specifications subject to change without notice. All rights reserved.

Source: Lantronix, Inc.