News | May 17, 2011

QR Codes In Lebanon And The Middle East

SCANMARK is launching the first QR code system in the Middle East. This technology consist of integrating QR codes in different media means such as Billboards, Magazines, Newspapers, Flyers, T-Shirts, Emails, Catalogues and on almost any physical or printed material; by scanning this code (via our application) with any smartphone consumers can get direct contents over the internet. Many brands around the world are already using this technology. Brands like Calvin Klein, GAP, Heineken, UPS, McDonalds and many more have succesfully reached their audience with this technology.

SCANMARK is the Exclusive Agent in the Middle East for Scanbuy, USA. Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company''s investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

SOURCE: SCANMARK