T he Camerons Group are specialists in large volume paper based mail marketing, developing and printing a range of labels for commercial businesses and direct mail marketing initiatives. The Camerons Group began supplying the Australian envelope industry in 1963. Since that time, Cameron’s product and service offering has expanded to incorporate Camerons Print and Mail, an exclusive, fully integrated mailing model. The Camerons Group have also developed a packaging management program designed to improve workflow, increase effectiveness and reduce the cost of envelope supply for their clients.
As with any supply chain, efficiency and accuracy benefits were a fundamental focus for any technological investment. However, because The Camerons Group also needed to operate within Australia Post’s strict labelling regulatory requirements, it was necessary that any new technology would improve the ability to adhere to these requirements.
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