News | September 5, 2024

Voxco And Ascribe Announce Strategic Investment By Terminus Capital Partners For Enhanced Data Collection And Analysis

Voxco, a global leader in omnichannel survey software, today announced it is joining with Ascribe, a pioneer in text analytics and verbatim coding management solutions. This collaboration, enabled by a strategic investment by Terminus Capital Partners, aims to leverage the strengths of both companies to provide market research customers with cutting-edge technologies that enhance data creation, analysis and business intelligence.

For the past 25 years, Ascribe has cultivated a loyal customer base that deeply values Ascribe’s technology and dedicated customer support—core strengths that will remain steadfast. This endeavor introduces a new wave of investment and resources to elevate innovation and enhance the customer experience for years to come.

Through this collaboration, Voxco’s survey platform will provide customers with access to Ascribe’s cutting-edge text analysis technologies, leveraging the most advanced AI, NLP and ML to analyze surveys with open-ended responses with unprecedented accuracy. This integration will enable deeper insights into customer sentiments, preferences, and emerging trends, empowering organizations to collect, analyze, and act on data more efficiently and effectively, leading to more informed and strategic decisions.

“I was blown away by the power that Ascribe’s solutions brought to our market,” said Daniel Graff-Radford, CEO of Voxco. “This endeavor aligns with our mission to empower organizations with the tools they need to drive meaningful change through data.”

Rick Kieser, CEO of Ascribe, added, “We are thrilled to leverage the expertise and resources of Voxco and TCP to deliver top-tier, integrated solutions for the market research industry. As the demand for high-quality, rapid analysis of open-end comments continues to grow, this partnership positions us to lead the market and meet that need effectively and efficiently.”

“We are committed to building a leader in the research software vertical, and this platform combination represents a pivotal move towards driving innovation across the industry,” said Alex Western, Managing Partner of Terminus Capital Partners.

Source: Voxco